One Speaks - One Listens — Mastering the Language of Persuasion


 

What to say, when to say it, and how it should be said is the essence of any negotiation. In mastering the language of persuasion, one must understand that based on the immutable laws of communication, form is as important as content. Most disagreements are really misunderstandings. Asking the right questions, listening actively, detecting how others process information and applying that knowledge to communicate effectively is fundamental to mastering the art of persuasion.

CDs or Audio cassettes — both with Workbook