Getting the client FIRST and keeping that client FOREVER is the objective of any effective marketing plan. In this session we will discuss the 5 essential marketing principles, and the application of those principles in creating an effective marketing plan. The pros and cons of a focused marketing strategy for getting the attention of potential clients vs. a proactive strategy for creating a referral based business will be examined. And step-by-step systems for each strategy using an effective marketing mix of written and personal contacts will be discussed.

CDs or Audio cassettes — both with Workbook