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One Speaks - One Listens —
Mastering the Language of Persuasion
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What
to say, when to say it, and how it should be said is the essence
of any negotiation. In mastering the language of persuasion,
one must understand that based on the immutable laws of communication,
form is as important as content. Most disagreements are really
misunderstandings. Asking the right questions, listening actively,
detecting how others process information and applying that
knowledge to communicate effectively is fundamental to mastering
the art of persuasion. |
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The
following topics are addressed specifically and in depth:
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Establishing "power" through effective communication
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Using language to develop trust and rapport — quickly
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The benefit of using questions vs. statements
- Learning
and implementing active listening skills
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Communicating to be understood by recognizing and overcoming
predictable barriers
- Awareness
of cultural differences
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Specific words, phrases, questions and answers used throughout
the complete process with both the buyer and seller, e.g.,
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pre-interview questions
- pre-appointment
package
- specific
interview issues such as:
urgency, experience, reasons and motivations, ability, authority,
readiness, financial, loyalty
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handling and answering predictable objections
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closing
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Concluding the interview by "pre-framing" the expectation for
referrals
Price:
$99.00
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